SEO secret(8)

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You should be able to read your web copy out loud and not have it sound like a robot wrote it. Use Titles and Descriptions. Use those keywords, but limit each post to to avoid overload. Remember those titles and descriptions as well.


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Rewrite the copy using those keywords then measure traffic again. If you managed to bump it up, leave it alone.

SEOs at companies like Amazon, IBM and Cisco get our findings before we share them in public.

If not, try something else. The world of SEO is rapidly changing, and with every Google algorithm, the rules change slightly. Paying attention to SEO trends will help you stay relevant and on top of search results. It includes the 12 Ps of Running a Successful Business and readers will finish the book with a new strategic plan to take their business to the next level. Melinda F. Emerson, known to many as SmallBizLady is one of America's leading small business experts.

As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune companies on subjects including small business start-up, business development and social media marketing.

In fact, YouTube is second only to Google as the most heavily used online search engine. Those in-depth instructions explain how to determine which keywords will work best across both platforms. Know that the devil is in the details. Adding as much text information to a video as possible provides both humans as well as robots and whatever hybrids, like Stephen Hawking, may exist with the necessary contextual information.

The more websites, forums, chat rooms, and social networks link to your video, the more likely it is to be found. This is basic SEO backlinking applied to video content. In addition to having videos as a way to increase viewership, having playlists curated lists of videos also increases channel time, engagement, video length, and other important KPIs that improve your ROI.

You can then navigate through the playlist. This format provides a more immersive channel experience, and curating great playlists can have a greater impact than creating videos.

On YouTube, having subscribers equals having clout. For brands, businesses, and organizations on YouTube, the key metrics to measure the success of video content marketing campaigns are a bit different. Where your video ranks in YouTube searches, the click-through rate of people who view it, and the bounce rates of people leaving after watching only one video are your true measurements of video content marketing success.

Encouraging people to subscribe to your channel can quickly build viewership for new videos and help increase your odds of appearing in YouTube SERPs. The device the video is watched on does make a difference, as does video length. Music videos, for example, are commonly minutes, making them ideal for mobile consumption. Shorter videos are also often preferred when making live clips on other social networks, like Facebook, Vine, or Instagram. Some podcasts and vlogs stretch longer, but until you get the hang of things, these are the lengths you should focus on. Remember, quality counts.

Spend the time, money, and resources to professionally shoot, edit, and animate a video to increase the likelihood it will be viewed more widely. Market research is an important part of marketing, but to perform this research with online videos is difficult. This feedback can be invaluable in creating more content. Have you ever noticed how much information is crammed onto the packaging of anything you buy, from candy to electronics? Businesses succeed by pushing through mounds of paperwork and grinding away at providing the most information possible.

So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish. We expect advertisements to be visible. However, you should not let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages pages displayed before or after the content you are expecting that make it difficult to use the website.

Learn more about this topic. Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.

With appropriate anchor text, users and search engines can easily understand what the linked pages contain. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.

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You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it.

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For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link.

This would be a good time to use nofollow. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a webmaster may not control.

If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet. You can find more details about robots meta tag on the Webmaster Blog Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to.

When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site.

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc.

If you're willing to vouch for links added by third parties for example, if a commenter is trusted on your site , then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. Provide a descriptive filename and alt attribute description for images.

The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason. Why use this attribute?

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If a user is viewing your site using assistive technologies, such as a screen reader, the contents of the alt attribute provide information about the picture. Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.

Like many of the other parts of the page targeted for optimization, filenames and alt text are best when they're short, but descriptive. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. This increase the likelihood that your images can be found in Image Search results. The structure of this file is similar to the XML sitemap file for your web pages.

It's also a good idea to have the extension of your filename match with the file type. The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device. As a result, having a mobile ready site is critical to your online presence. Our recommendations are geared toward smartphones, but we encourage multimedia and feature phones site owners to follow the same advice where they feel appropriate.

There are multiple ways of making your website mobile ready and Google supports different implementation methods :. If your site serves lots of static content like blog posts or product landing pages across multiple pages, consider implementing it using AMP 48 Accelerated Mobile Pages.

It's a special flavor of HTML that ensures your site stays fast and user friendly, and can be further accelerated by various platforms, including Google Search. Regardless of which configuration you choose to set up your mobile site, there are key points that you should take note of:.

For more information, see Google's mobile-friendly guide. While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject.

As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site. A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc.

You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website.


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If you run a local business, adding its information to Google My Business 52 will help you reach customers on Google Maps and web search. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

Major search engines, including Google, provide free tools for webmasters to analyze their performance in their search engine. For Google, that tool is Search Console Search Console provides two important categories of information: Can Google find my content? How am I performing in Google Search results?

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Using Search Console won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results. If you've improved the crawling and indexing of your site using Google Search Console or other services, you're probably curious about the traffic coming to your site.

Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents such as additional keywords that searchers might use to find your site.

You can find information about updates to Google Search, new Search Console features, and much more.

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There are many experienced contributors in the forum, including Top Contributors 58 and occasionally Googlers. Google Webmasters Twitter 60 Follow us for news and resources to help you make a great site. GYBO is a partnership between Google and Homestead to help small businesses register a free website for one year. Never used Search Console before?

Start here, whether you're a complete beginner, an SEO expert, or a website developer. Google Help. Send feedback on Help Center Community. Search Console.



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