The impact of a mega sports event for a nation: Analysis of the FIFA World Cup 2006 in Germany

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This study highlights an important but understudied research area of revenue management pricing strategies and the effect of mega-sporting events in the hotel sector. This study contributes to the literature as one of the few investigations to benefit hotel pricing strategies and overall revenue performance.


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This study is one of the few studies about exploring the reaction of revenue managers during the execution of a mega-sporting event. The value of the present study lies in the fact that the authors extend previous studies examining the impact of the most important sporting event in the hotel industry at the country-level perspective. You may already have access to this article. Please Log in to check access.


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Life Satisfaction and the UEFA EURO 2016: Findings from a Nation-Wide Longitudinal Study in Germany

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Major sports events – The reasons for hosting them

Current Issue Available Issues Earlycite. Most read Most cited Related The most popular papers from this title in the past 7 days:. Disseminating environmental ethics and values: a study of ecotourism business owners. Environmental aspects were in the focus during the World Cup and several important actions helped to solve problems like waste management, water consumption and electricity consumption. The sustainability of these actions has to be observed in the future.


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The economic aspect was less significant. Although Germany invested large sums in infrastructure and stadiums, and had earnings of million Euros from tourists, the growth in GDP is negligible. This is a general problem in large economies, because a movement of GDP needs extremely high monetary items. Not from an economic point of view but with regard to international relationships and the reputation of Germany. A mega sports event needs a careful planning and a high willingness to invest money in infrastructure and venues.

Then the impact can be very positive and must not be measured only from a financial point of view. Product Details. Average Review. Write a Review. Related Searches.

2. Literature Review - Theoretical Perspectives

Seminar paper from the year in the subject Economics - Finance, grade: 1,3, Fairleigh Seminar paper from the year in the subject Economics - Finance, grade: 1,3, Fairleigh Dickinson University, Metropolitan Campus, language: English, abstract: The present study includes a financial analysis of the sports goods manufacturer Adidas Group AG and its subsidiaries.

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Major sports events – The reasons for hosting them

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